Advertising and advertising industry

Display protection at the point of sale

Screens in advertising are part of the state of the art in the advertising industry. In all areas of the advertising industry, we find interactive touchscreens, as well as large-scale info screens that invite visitors to explore the product variety of the advertising manufacturer or retailer with their hands and fingers.

Reflections on the display

Modern large-screen televisions, POS displays, or interactive touchscreens often have the problem of having a very reflective display. In unfavorable lighting conditions, such as in a shopping mall near a window or at the entrance of a shopping arcade, incoming sunlight or store lighting can make viewing uncomfortable or even impossible. Who hasn't experienced this themselves? An advertisement might be playing on the television, which could be quite amusing and interesting, but due to the reflective surface, you can't see anything at all.

Reduction of display reflection

With the help of an anti-glare film from Neoxum applied directly to the display, reflections on the display are efficiently reduced. The reflection-reducing protective film can also significantly reduce annoying reflections, as demonstrated in the following video with an anti-reflective film applied to a Microsoft Surface 4 Pro tablet.

The content, which is barely decipherable on the reflective display, becomes readable again with the Neoxum anti-glare film.

Use of cleaning agents and disinfectant solutions

Neoxum screen protectors can be easily cleaned or disinfected with most conventional cleaning agents and disinfectants without damaging the surface of the display or the films. The display surface remains as clean, hygienic, and antibacterial as on the first day.

Hygiene at POS – Point of Sale Display

The sensible use of disinfectants at the POS effectively reduces the number of germs and bacteria. Several studies show that the spread of health-threatening pathogens is particularly noticeable on touchscreens and terminals. The contact of many people with touch displays poses the risk that pathogens can multiply unchecked if the breeding ground, an uncleaned and non-disinfected display, is present. Cleaning POS displays with disinfectants can sometimes impair the pure display surfaces. However, if the displays are protected with a Neoxum protective film, owners and cleaning staff need not worry about whether the disinfectant is compatible with the protective film surface. We have tested our films extensively and can confirm that the special polymer is resistant to most commercially available disinfectants.

You can find test reports on chemical resistance and resistance to disinfectants in the download area.